Written by Tanisha Cardozo || Team Allycaral
Disney continues to disrupt traditional movie marketing, this time with a bold and unexpected double trailer release that instantly dominated global conversation. The studio dropped the highly anticipated trailers for Devil Wears Prada 2 and Pixar’s Toy Story 5 simultaneously, generating massive first-day viewership and setting the stage for two major summer 2026 theatrical events.
Leading the charge was Devil Wears Prada 2, reuniting Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci under the direction of returning filmmaker David Frankel. The trailer soared to 185 million views in its first 24 hours, ranking as the second most-viewed trailer of the year behind Fantastic Four: First Family. It became the top trailer of 2024 on Instagram with 79 million views and added another 60 million on TikTok. Fan sentiment has been overwhelmingly positive, with early reactions praising the film’s return to the iconic Runway universe and its pitch-perfect tease that gives just enough without revealing too much. The film is set to launch the 2026 summer box office on May 1.
Pixar’s Toy Story 5 delivered its own commanding performance with 142 million views in 24 hours, outpacing many recent animated franchise debuts. Instagram led the platform engagement with 47 million views, followed by TikTok with 37 million. The trailer also generated more than 142,000 social mentions across platforms, pushing the film and its characters into the top trending positions on Twitter/X. Conversation has centered around fans’ excitement for the franchise’s return to theaters, along with enthusiasm for the film’s timely “toys vs tech” storyline, which many find relevant and fresh. With Toy Story 4 holding the franchise’s domestic opening weekend record at $120.9 million and the series already surpassing $3 billion worldwide, the fifth installment is positioned for another major theatrical moment when it arrives Father’s Day weekend, June 19–21, 2026.
Disney’s unexpected trailer strategy proved highly effective, sparking enormous reach, cross-platform momentum, and widespread fan enthusiasm for both films. As anticipation builds, the double drop underscores the studio’s ability to command cultural attention and generate massive engagement long before audiences arrive at theaters.
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