YouTube is bringing artificial intelligence to the heart of its viewing experience with the launch of “Super Resolution”, an advanced AI-powered upscaling feature that enhances low-quality videos automatically.
The new tool, announced through YouTube’s official blog, uses machine learning to generate higher-resolution versions of videos originally uploaded below 1080p. The platform aims to make even older, standard-definition videos appear in HD or up to 4K quality, improving clarity, sharpness, and detail.
When active, viewers will see a “Super Resolution” label in the video settings, allowing them to switch between the AI-enhanced and original versions. Importantly, YouTube confirmed that creators will retain full control over their content—original files and resolutions will remain intact, and opting out of the upscaling feature will be possible.
In its statement, YouTube said:
“We’re starting with videos uploaded below 1080p, upscaling them from SD to HD, with the goal to support resolutions up to 4K in the near future. Creators will retain complete control over their library, as both original files and video resolutions will be kept intact.”
Beyond Super Resolution, YouTube also announced several interface updates: immersive previews on smart TVs, enhanced channel-specific search tools, and new QR code integrations for product-linked videos—making the platform’s ecosystem more interactive and commerce-friendly.
By introducing AI-driven video enhancement, YouTube joins a growing wave of platforms using artificial intelligence to restore and upscale legacy media. The move could redefine how audiences experience older videos while allowing creators to maintain consistent quality across their channels—without the need to reupload or re-edit existing content.
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