Reliance Brands Limited (RBL) has entered into a long-term master franchise agreement to bring MAX&Co., the contemporary Italian fashion brand under the Max Mara Fashion Group, to India. The partnership will introduce MAX&Co.’s modern, quality-driven collections and mix-and-match approach to Indian consumers, expanding its appeal among fashion-forward women.
The first MAX&Co. store is set to open in Mumbai in early 2026, followed by expansion into major Indian metros. The store will feature the full range of the brand’s offerings, including apparel, accessories, and its signature seasonal “&Co.llaboration” capsules — limited-edition creative partnerships that highlight its directional and non-conforming spirit.
“MAX&Co. embodies a bold, modern expression of femininity — dynamic, joyful, and unapologetically individual — a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, Executive Director, Reliance Retail Ventures Limited. “Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”
Maria Giulia Prezioso Maramotti, MAX&Co. Brand Divisional Director and Board Member of Max Mara Fashion Group, added, “We are pleased to join forces with Reliance Brands, whose expertise in building and nurturing global premium brands makes them an ideal partner. India represents a vibrant and forward-thinking market that shares our passion for creativity, style, and self-expression.”
Founded in 1986, MAX&Co. has evolved into a global contemporary fashion brand, distributed online and through over 400 stores worldwide. With this partnership, Reliance Brands continues to expand its portfolio of international luxury names, reinforcing its leadership in India’s fashion and lifestyle retail sector.
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