H&M is set to debut its fashion and beauty collections on India’s leading e-commerce platforms, Nykaa and Nykaa Fashion, this November, marking a major expansion of the Swedish brand’s digital presence in India.
The launch will see H&M’s fashion collections available through Nykaa Fashion, featuring the brand’s upcoming Festive 2025 Collection — a line designed with metallic accents, silky textures, and dramatic silhouettes ideal for the holiday season. Simultaneously, H&M Beauty will make its entry on Nykaa, bringing more than 200 vegan make-up and beauty tools to Indian consumers.
According to Adwaita Nayar, Co-founder and Executive Director of Nykaa, this collaboration “provides millions of consumers enhanced access to world-class style and beauty.” For H&M, the partnership represents a step toward engaging India’s digitally savvy audience. Helena Kuylenstierna, Director of H&M India, highlighted the move as a way to “connect with a nationwide audience through one of India’s most trusted beauty and fashion platforms.”
The collaboration will be showcased through a special Spotlight Stage takeover at Nykaaland 3.0, Nykaa’s flagship beauty and lifestyle festival, scheduled for November 7–9 in New Delhi.
For Nykaa, which currently serves over 45 million consumers, this alliance strengthens its position as a gateway for international fashion and beauty brands in India’s rapidly growing online retail sector. For H&M, it represents an evolution of its omnichannel strategy—offering customers seamless access to its collections both online and offline.
The partnership between H&M and Nykaa underscores the growing intersection between fashion, beauty, and e-commerce, as global brands increasingly seek to connect with India’s vibrant and tech-forward consumer base.
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