Hashtags once ruled Instagram. They helped users reach new audiences, find trends, and grow their following. But times have changed — and hashtags are no longer the growth tool they used to be. Today, most hashtags attract a general audience that scrolls past your content without engaging. If you’re still depending on hashtags to increase your reach, it’s time to rethink your strategy.
The new way to grow on Instagram is to focus on content that addresses real, relatable problems faced by your audience. People want value, not noise. That’s why Instagram’s new features are shifting the way content gets discovered. Instead of spamming hashtags, use the “Add Topic” option before posting your reels. It helps Instagram understand your content category and show it to users who are actually interested.
Next, don’t underestimate the power of alt text. It’s not just for accessibility — it’s also for discoverability. When you write descriptive alt text, you give Instagram’s algorithm more context, which improves your chances of reaching people who are searching for content like yours.
Finally, engagement is everything. Add interactive elements like questions, polls, or “comment your thoughts” prompts. The more your audience interacts, the more the algorithm rewards your post with visibility.
So yes — hashtags might be dead, but your reach doesn’t have to be. By using these three Instagram settings, you can attract a more meaningful audience, boost engagement, and grow your presence the smart way.
Discover more from Allycaral
Subscribe to get the latest posts sent to your email.
