Mahendra Jewellers becomes the first jeweller in India to launch a fully branded De Beers & GJEPC “Project INDRA” zone.

Mahendra Jewellers, the pride of Kolhapur and a leading name among India’s elite family legacy jewellers, has become the first jeweller in the country to launch a fully branded De Beers & GJEPC “Project INDRA” zone at their flagship Rajarampuri showroom.

The zone is themed “Love So Natural – Only a Natural Diamond Will Do” and showcases an exclusive 100% natural diamond jewellery section under the De Beers INDRA brand identity.

Highlighted collections include the Love from Dad Solitaire Collection and the Love from Bestie Bracelets Collection, aimed at inspiring the next generation of natural diamond buyers across India.

This launch reinforces Mahendra Jewellers’ commitment to offering luxury, authenticity, and innovative experiences in the world of natural diamond jewellery, marking a milestone in the country’s premium jewellery landscape.