A baby’s skin is delicate and still developing, which makes it significantly more vulnerable to moisture loss, irritation, and common skin conditions like eczema. In fact, infant skin is 20–30% thinner than adult skin, with fewer protective lipids and an immature barrier that increases sensitivity. For babies prone to eczema or very dry skin, this sensitivity can lead to flare-ups that cause itchiness, redness, and discomfort.
This October, during Eczema Awareness Month, Aveeno Baby shines a light on the importance of specialized skincare for baby’s sensitive skin. With the rise in skin conditions like Atopic Dermatitis (AD), especially among Indian children, awareness and preventive care become more crucial than ever. Studies suggest that up to 39% of Indian children are affected by AD, with 60% showing symptoms within their first year. Despite the growing prevalence, there is a lack of awareness around effective, evidence-based skincare routines for infant eczema.
To support both parents and pediatricians in managing sensitive baby skin, Aveeno Baby offers the Dermexa Range, developed with dermatologists and pediatricians. The range is enriched with Prebiotic Triple Oat Complex (a blend of oat extract, oat flour, and oat oil) and Ceramides, ingredients scientifically recognized for their ability to restore and strengthen the skin’s barrier. This oat-based solution is clinically proven to relieve very dry, itchy, and eczema-prone skin.
The Aveeno Baby Dermexa Moisturizing Wash gently cleanses without stripping moisture and is completely soap-free, tear-free, and fragrance-free — ideal for sensitive newborn skin. Meanwhile, the Aveeno Baby Dermexa Moisturising Cream delivers 24-hour hydration, relieves itching, and helps reduce the frequency of flare-ups, all while being fast-absorbing and non-greasy.
These products are not only clinically tested but also supported by expert consensus, including guidance from the Indian Academy of Pediatrics. Oatmeal has long been regarded as a hero ingredient in skin relief and is currently the only FDA-recognized OTC skin protectant for eczema. The Aveeno Baby Dermexa range harnesses this natural powerhouse to offer daily care that’s both gentle and effective.
In a world of rising pollution, climate change, and increased skin sensitivities, it’s more important than ever to choose skincare rooted in science and nature. With Aveeno Baby Dermexa, parents can trust that their baby’s skin is getting the comfort, care, and protection it deserves — every day, in every season.
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