In an unprecedented surge in demand during the festive season, Maruti Suzuki has announced that its supply chain and production teams will now work on Sundays and public holidays to meet delivery expectations. According to Partho Banerjee, Senior Executive Officer, Marketing and Sales at Maruti Suzuki, the company recorded its best Navratri sales in a decade, delivering an astonishing 1.65 lakh vehicles in the first eight days alone.
The strong performance is attributed to a recent Goods and Services Tax (GST) reform, which reduced tax rates on petrol, hybrid, LPG, and CNG vehicles from 28% to 18%, making cars more affordable. The resulting increase in customer sentiment has not only pushed sales but also created a logistical challenge, with over 3.5 lakh bookings reported in the last month and 2.5 lakh units still awaiting delivery.
Banerjee emphasized that while the logistics cycle had begun on September 22, it would take time to stabilize. However, he assured that Maruti Suzuki is fully committed to delivering vehicles to customers by the end of October.
Despite a 6% decline in domestic sales in September, the company saw a 2.7% year-on-year increase in total sales thanks to a massive 52% rise in exports, totaling over 42,000 units. With production ramping up, Maruti Suzuki is aiming to touch the 2 lakh festive delivery mark soon — a significant milestone driven by government policy, market readiness, and evolving customer demand.
This festive season marks a major turning point not only for Maruti Suzuki but for the entire Indian automotive sector, signaling a return to robust growth and renewed consumer confidence.
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