In a first-of-its-kind initiative for esports and cinema lovers, Piece of Magic Entertainment (POM), the Amsterdam-based multi-territory distributor, has partnered once again with Riot Games to bring two of the biggest esports tournaments of the year to the big screen across Europe.
The 2025 Valorant Champions Grand Final, scheduled for October 5 in Paris, will be streamed live in cinemas across nine European countries, giving fans a front-row seat to the action as the best teams in the world battle it out for the ultimate Valorant title. Following that, on November 9, fans can experience the League of Legends World Championship Finals live from Chengdu, China, with screenings planned across more than 30 territories in Europe.
This initiative is part of POM and Riot Games’ ongoing mission to enhance esports viewership by turning game-watching into a shared, cinematic celebration. Caspar Nadaud, founder and CEO of POM, emphasized how this long-term collaboration is helping to expand esports as a new entertainment category in cinemas. “By broadcasting the finals live onto the big screen, we’re giving fans a unique way to experience these defining moments together, in real time, inside the cinema,” he said.
More than just screenings, these events will include exclusive flagship celebrations in key cities — featuring cosplay experiences, live fan games, interactive photo zones, and limited-edition merchandise giveaways designed to bring fans closer to the energy of the tournaments.
Since 2018, Riot and POM have worked closely to pioneer this form of hybrid fan engagement. The move not only reflects the growing global popularity of esports, but also the expanding demand for communal experiences in an era of digital content.
Founded in 2017, Piece of Magic Entertainment has built a reputation for bringing niche and large-scale cultural events — from anime films and concert movies to global nature documentaries — to international cinema audiences. Its successful titles include “Demon Slayer: Mugen Train,” “Jujutsu Kaisen 0,” Taylor Swift’s official concert film, and the Oscar-winning “Godzilla Minus One.”
With the 2025 Valorant and LoL finals, POM and Riot Games continue redefining what cinema can be — a global gathering place for communities, gamers, and fans ready to experience the biggest esports moments together.
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