The Dubai Sports Council (DSC) has announced a landmark design competition that calls on all creatives across the UAE to craft the organization’s next official logo. The winning design will not only receive a generous prize of AED 100,000, but will also become a lasting part of Dubai’s identity as a global sports hub.
Open to all UAE residents — including professional graphic designers, students, and creative enthusiasts — the competition encourages fresh, original ideas that reflect the energy, diversity, and innovation of Dubai. Whether you’re a seasoned design professional or simply someone with a passion for visual storytelling, this is your opportunity to leave your mark on one of the world’s most dynamic sports cities.
Participants are required to submit designs in both JPEG or PNG formats (300 DPI minimum), along with a PDF version. The logo must be presented on both white and black backgrounds, and should avoid gradients, shadows, or complex visual effects. A short design concept, limited to 150 words, is also mandatory. If shortlisted, designers must be able to provide the artwork in vector format.
Judging will focus on how well the design aligns with Dubai’s sporting vision, its originality, visual impact, and adaptability across different platforms and media. The design philosophy behind the competition encourages creatives to imagine a logo that captures Dubai’s reputation as a forward-thinking, inclusive, and high-performance sports destination. It should evoke a sense of excellence, innovation, and athletic achievement.
The competition officially opens on September 15, 2025, with the deadline for submissions set for September 30, 2025. The winning logo will be unveiled during a special ceremony in Dubai on October 21, 2025, where the winning designer will receive formal recognition, media coverage, and the prestigious honor of shaping the face of Dubai Sports Council.
This is more than just a design brief — it’s a chance to build a legacy. For creatives in the UAE, it’s a rare opportunity to align their talent with one of Dubai’s most important public institutions and showcase their work to a global audience.
Whether you’re a student exploring design or an industry veteran looking for your next big breakthrough, this competition could be the launchpad. The question is: can your creativity capture the spirit of Dubai sports?
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