South Korea will officially launch its Presidential Committee for Popular Culture Exchange on October 1, with performances by Stray Kids and Le Sserafim scheduled as part of the inaugural event.
The committee is co-chaired by Park Jin-young, founder of JYP Entertainment, and Culture Minister Choi Hwi-young. It is described as a new body aimed at supporting the international growth of Korean popular culture across sectors such as K-pop, dramas, films, and games.
According to media reports, approximately 270 citizens will be invited to attend the launch ceremony, which President Lee Jae-myung has referred to as being prepared like a festival. He has also stated that the committee will “firmly support the global leap and growth of our popular culture.”
The Presidential Committee for Popular Culture Exchange was announced in September 2025, and its official role includes facilitating collaboration between the government and the private sector within Korea’s cultural industries.
Stray Kids and Le Sserafim, two of the country’s leading K-pop acts, are expected to perform at the launch event, underscoring the government’s recognition of pop culture as a significant part of its international image and economic influence.
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