TWICE will commemorate a decade in the K-pop spotlight with the release of a special album titled TEN: The Story Goes On, set to drop on September 30 at 1 p.m. KST, as announced by JYP Entertainment. This highly anticipated release marks a milestone for the group, symbolizing ten years of musical evolution, growth, and lasting influence on the global stage.
Debuting in October 2015, TWICE rose to fame almost instantly with hits like “Cheer Up,” “T.T,” and “Heart Shaker.” Their cheerful melodies, synchronized choreography, and charismatic stage presence cemented them as one of the most beloved third-generation girl groups in K-pop. The group also broke major records, becoming the first K-pop girl group to headline Nissan Stadium in Japan — a landmark achievement that further emphasized their widespread popularity across Asia.
Over the years, TWICE has not only captivated Asian audiences but has also made significant waves in Western markets. Their mini-album With YOU-th made history by topping the Billboard 200, becoming a defining moment in their career and highlighting their increasing influence in the U.S. market. With consistent chart-topping releases and sold-out world tours, TWICE has built a loyal international fan base that continues to grow.
Beyond their musical releases, the group’s reach extends into other areas of entertainment. Members Jeongyeon, Jihyo, and Chaeyoung contributed the song “TAKEDOWN” to the Netflix animated feature K-pop Demon Hunters, earning accolades for their vocal performance. Additionally, their earlier track “Strategy” experienced a resurgence in popularity after being featured in the same film, re-entering both the Billboard Hot 100 and the UK Official Singles Top 100.
As TEN: The Story Goes On prepares to launch, it stands as a testament to TWICE’s enduring relevance and artistic growth. It is not just a celebration of the past but a strong signal that TWICE’s story is far from over — their legacy continues, and their influence only grows stronger.
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