Axis Bank, one of India’s leading private sector banks, has officially launched its flagship festive campaign, Dil Se Open Celebrations 2025. This nationwide, season-long initiative is designed to deliver maximum value, exclusive deals, and seamless joy to millions of customers across the country as they celebrate India’s rich and diverse festive season.
Starting from September 2025, and continuing throughout key Indian festivals including Navratri, Diwali, Christmas, and beyond, the campaign emphasizes Axis Bank’s customer-first philosophy. The campaign carries the theme “Sirf ek festival nahi, poore festive season chalega,” positioning Axis Bank as a trusted celebration partner—not just for a day, but through the entire season.
Customers can enjoy a variety of special offers across categories like shopping, electronics, travel, dining, and lifestyle, all through Axis Bank Credit Cards and select banking products. These include exciting EMI options on high-ticket purchases, cashback rewards, discounts, and exclusive partner collaborations with leading national and global brands.
In the shopping and e-commerce category, Axis Bank has partnered with Amazon, Flipkart, Haier, LG, Samsung, Sony, OnePlus, Motorola, Xiaomi, Blinkit, Bigbasket, and Instamart. The fashion and lifestyle segment features brands such as Jack&Jones, Vero Moda, ONLY, Selected, Shoppers Stop, Tira, and luxury names under Reliance Brands including Coach, Michael Kors, Mothercare, and Hamleys. In the travel segment, offers extend to Cathay Pacific, Cleartrip, ITC Hotels, ixigo, MakeMyTrip, and SriLankan Airlines.
Alongside credit card benefits, the campaign includes competitive offers on loans and liabilities. Home loans start at an attractive rate of 7.40% until September end, and personal loans are available from 9.99% with low processing fees. Special rates are being offered on two-wheeler EV loans, superbike loans, commercial vehicle and construction equipment loans, and car loans—with added benefits such as fee waivers and extended tenures. Locker registration charges are also waived for new bookings during the campaign period from 22nd September to 31st October 2025.
Arnika Dixit, President & Head – Cards, Payments and Wealth Management at Axis Bank, emphasized that this initiative reflects the bank’s goal to offer meaningful and rewarding customer experiences. She highlighted the bank’s focus on combining innovation with value through exclusive partnerships and offers.
Echoing this, Anoop Manohar, Chief Marketing Officer of Axis Bank, explained that the campaign was designed to mirror the cultural and emotional depth of India’s festive season. “This initiative goes beyond banking benefits; it is about being present in our customers’ lives during the most cherished time of the year,” he said.
With Dil Se Open Celebrations 2025, Axis Bank positions itself not just as a financial institution but as a holistic celebration partner for Indian households. The campaign aims to set new benchmarks in festive marketing and deepen customer trust through emotional connection and practical rewards.
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