Taylor Swift fans, rejoice — you can now listen to Taylor’s music literally all day, every day, thanks to SiriusXM. The satellite radio broadcaster is launching a dedicated Swift channel that will run 24/7 for nearly a month, beginning Saturday, September 20.
The new station is appropriately named Channel 13, a nod to Swift’s longtime lucky number, and coincides with the release of her highly anticipated new album, The Life of a Showgirl. According to SiriusXM’s official release, the channel will showcase music from every era of her career — from her early country beginnings to her chart-topping pop and indie-folk phases.
For devoted Swifties, this is more than just a playlist — it’s a full-scale celebration of her evolution as an artist. From Fearless and Red, to Reputation, Folklore, and Midnights, Channel 13 promises an immersive experience through her iconic discography. It also reflects the increasing demand for artist-focused streaming content as platforms like SiriusXM look to tap into superfan communities with curated audio experiences.
This marks yet another milestone in the pop icon’s record-breaking year. With The Life of a Showgirl generating early buzz and ticket sales for her international Eras Tour continuing to dominate headlines, Taylor Swift remains a global force in both music and media.
While the 24/7 channel is set to run for a limited time, it represents the latest fusion of technology and fandom — and a clear sign that Taylor Swift’s impact shows no signs of slowing down.
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