In a landmark move that blends technology, tourism, and education, Goa is all set to launch a Centre of Excellence in AI Hospitality in partnership with Pacific Link College, Canada. This pioneering initiative will integrate artificial intelligence into the core of the state’s booming hospitality and tourism sector, enhancing guest experiences while building a skilled workforce equipped for the future.
The project was the focus of high-level meetings held in Goa, where a delegation from Pacific Link College met with Hon’ble Minister for Information Technology, Electronics & Communications, Shri Rohan Khaunte. The visiting team, led by Shri Tarun Khullar (CEO and Director-Board Member, BCIBN), included Shri Roshan Worth (Head of South Asia), Shri Rick Pasin (Head of Academics), and Shri Aaron DPenha (Campus Director). They presented a detailed proposal outlining their vision to create a world-class institution focused on AI-driven hospitality innovation.
“This collaboration is not just about imagining the future of tourism – we are building it,” said Shri Rohan Khaunte. “The Centre of Excellence will empower Goan youth with the latest in AI training, and put Goa on the map as a lighthouse state for AI-powered tourism experiences.”
The Government of Goa played a key role in coordinating discussions between the Pacific Link College team and stakeholders from the local industry and academic sectors to ensure that the Centre’s goals are aligned with regional training needs and tourism development strategies. During follow-up meetings on September 8, 2025, two potential locations were identified for the Centre’s physical campus.
The Centre of Excellence will have a multi-pronged mission: to skill youth in AI applications specific to hospitality – from automating services to designing personalized guest experiences, to support startups and entrepreneurs developing AI-based travel tech solutions, to co-develop academic curricula with Goan institutions, and to embed AI tools across tourism services in the state.
This initiative is a strategic pillar of Goa’s AI Mission 2027, an ambitious program aimed at embedding artificial intelligence across governance, industry, education, and entrepreneurship. By leveraging AI, Goa hopes to offer smarter, more seamless tourism experiences, attract longer and more meaningful visits, and create new job and investment opportunities in the process.
The Centre of Excellence in AI Hospitality is expected to be operational in the coming months, following the formalization of a Memorandum of Understanding (MoU) and the completion of necessary infrastructure.
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