Apollo Tyres has officially stepped into the cricketing spotlight, signing a landmark sponsorship deal worth ₹579 crore to become the lead sponsor of Team India. The agreement marks one of the biggest corporate partnerships in Indian cricket and underscores the growing synergy between brands and sports in India.
As part of the deal, Apollo Tyres’ branding will be prominently featured on Team India’s jerseys across all formats — Tests, ODIs, and T20Is. With cricket being India’s most popular and unifying sport, the partnership provides Apollo a powerful platform to connect with billions of fans both in India and globally.
Why This Deal Matters
- 💰 ₹579 crore – one of the largest cricket sponsorships in recent years.
- 🌍 Apollo Tyres gains global visibility, with Team India playing marquee tournaments, ICC events, and bilateral series across continents.
- 🏏 Reinforces Apollo’s commitment to performance, resilience, and global recognition.
The sponsorship comes at a time when cricket’s commercial value is surging, driven by massive fan engagement, broadcast rights, and brand visibility. Apollo Tyres’ move signals confidence in the sport’s reach and its ability to deliver long-term brand impact.
This landmark deal cements Apollo Tyres as not just a leader in the tyre industry, but also a key player in India’s sports ecosystem.
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