Written by Intern Queeny George M.H , Team Allycaral
HDFC Bank, India’s leading private sector bank, has launched its highly anticipated Festive Treats 2025 campaign, setting the tone for the country’s bustling festive shopping season. With over 10,000 offers rolled out across a spectrum of banking and financial services including credit cards, personal loans, PayZapp, and EASYEMI, the campaign is designed to deliver value, convenience, and smart spending options to customers across India.
Announcing the campaign, Mr. Parag Rao, Country Head – Payments, Liability Products, Consumer Finance and Marketing, HDFC Bank, said, “As the country begins to wrap itself in festive delights, we bring to our consumers myriad offers that provide tangible value. Festive Treats is our annual property that drives demand and supports consumption patterns of the country by giving our customers opportunities to optimise their savings on festive spends.”
Mr. Ravi Santhanam, Group Head and CMO, Head – Direct to Consumer Products, HDFC Bank, added, “A multi-year franchise, Festive Treats is like a clarion call for the festive season. We bring these curated offers to our customers through our strong physical and digital footprint. By rolling out Festive Treats in phases from Onam through to Diwali with hyperlocal activations, we will ensure that the offers are not only compelling but also deeply relevant to local communities.”
The scale of the campaign is unmatched, with HDFC Bank planning over 37,000 on-ground activations at retail hubs, residential societies, and corporate offices to ensure the offers reach customers where they are. The bank will leverage its vast network of 9,499 branches, 21,251 ATMs, and more than 600,000 merchant and dealer touchpoints across India. The campaign reflects HDFC Bank’s commitment to driving financial accessibility and retail growth during India’s biggest shopping season.
As customers prepare for celebrations, gifts, and home improvements, Festive Treats 2025 arrives as the perfect partner in making those dreams affordable and rewarding.
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