New Delhi | 3rd September 2025
India’s leading food delivery platform, Zomato, has announced a hike in its platform fee, raising it from ₹10 to ₹12 per order. The increase, representing a 20% jump, is effective immediately and applies to all food delivery transactions across the country.
📌 Why the Hike?
Industry experts believe the move is aimed at:
- Covering rising operational and delivery costs.
- Improving unit economics and profitability.
- Offsetting investments in technology, delivery partner incentives, and customer support.
📊 Impact on Customers
The fee hike, while small per order, could add up significantly for frequent users. For instance, a customer ordering food 20 times a month will now pay ₹40 more in fees compared to before.
🍴 Zomato’s Market Position
With over 50 million monthly active users, Zomato remains one of India’s most popular food delivery apps, competing closely with Swiggy. Both companies have gradually increased delivery charges and platform fees in recent years to strengthen financial sustainability.
💬 Public Response
While some users argue the hike is reasonable considering inflation and rising logistics costs, others have voiced concerns on social media about the growing cost of convenience in online food delivery.
📖 Conclusion
The latest platform fee hike signals Zomato’s continued efforts to balance customer affordability with operational profitability. It remains to be seen whether Swiggy will follow suit or adopt a different strategy to attract cost-conscious customers.
👉 Stay tuned to allycaral.com for more updates on India’s digital economy and consumer trends.
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