Written by Intern Queeny George M.H , Team Allycaral
Universal Music India (UMI), a major force in India’s music landscape, has announced a significant partnership with Maddock Films for its newly launched music label, ‘Mad For Music’. Founded by acclaimed filmmaker Dinesh Vijan, the label marks a new chapter in the collaboration between film and music production in India.
Under this alliance, UMI will serve as Maddock’s global strategic partner for all film soundtracks and music-related ventures. This partnership not only strengthens UMI’s foothold in the Indian film music scene but also provides Maddock Films with international exposure through Universal Music Group’s global network.
With a long-standing legacy of working on some of Hindi cinema’s most iconic soundtracks—including Sholay, Deewar, Devdas, Bombay, and Shaan—UMI brings extensive experience and reach to the table. This collaboration is poised to shape the soundscape of future Indian cinema.
Dinesh Vijan, the visionary behind Maddock Films, expressed his excitement, stating, “We live and abide by the ‘Content-first’ approach. Our cinema is the cinema of real India – emanating from the smallest of towns and impacting audiences in the biggest of cities – in India and abroad. Music is – and has always been – one of the central pillars of my films. UMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres.”
With ‘Mad For Music’, the stage is set for a fresh wave of original, impactful soundtracks that reflect contemporary India while tapping into global audiences. This partnership could well redefine the way film music is created, distributed, and consumed.
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