Written by Intern Queeny George M.H , Team Allycaral
Korean singer and global style icon Kim Taehyung, better known to millions as BTS’ V, was recently spotted in an ivory-white hand-embroidered shirt by Indian menswear label Kartik Research. The moment sparked celebration among fans worldwide and reignited conversations around the global appeal of Indian craftsmanship.
Kartik Research, a New Delhi-based brand founded in 2021 by Kartik Kumra, champions artisanal design with a strong emphasis on handmade elements. Every garment carries a sense of humanity, narrative, and intention — a rarity in today’s fast-paced fashion world.
V styled the look in his usual effortless fashion — the hand-embroidered shirt was paired with a simple undershirt, light denim jeans, and a relaxed beanie. While the silhouette was understated, the craftsmanship was impossible to ignore. For Indian fans, this wasn’t just a style moment — it was a cultural crossover that spotlighted the richness of Indian textile heritage on one of the world’s most influential stars.
The K-pop sensation has long been admired for his fashion choices, often mixing global luxury with niche designer pieces. With this latest ensemble, he brings Kartik Research into the global fashion narrative — validating the label’s mission to blend craft, culture, and modern menswear.
For the desi BTS army, this moment will be etched into 2025 as a proud celebration of identity, art, and cross-cultural admiration.
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