National, Sept 1, 2025: Axis Bank, one of India’s largest private sector banks, has announced the launch of Sparsh Week 2025 (Sept 1–5), a landmark initiative uniting more than 1 lakh employees across 5,868 branches nationwide.
With the theme “Raise the Bar,” this year’s edition emphasizes customer obsession, leadership visibility, and employee engagement at an unprecedented scale. Senior leaders including Amitabh Chaudhry (MD & CEO), Munish Sharda (ED), Subrat Mohanty (ED), and Neeraj Gambhir (ED) will personally visit 40 cities to interact with customers and mentor teams.
“Sparsh is not just a celebration but a reminder of the culture we are shaping – where empathy, innovation, and service excellence define every interaction,” said Amitabh Chaudhry.
Customer Engagement Highlights
- 🎯 Exclusive Home Loan offers from 7.6%*
- 💼 Special benefits across Gold Loans, MSME loans, Current Accounts & Health Insurance
- 🎙️ Let’s Listen Sessions across 5,800+ branches for direct feedback
- 🚗 Auto test drives & loan offers in select cities
- 🤝 Felicitation of wholesale clients & corporate partners
- 🌍 Outreach through Samaroh to foster new relationships
Thematic Customer Days
- Students: Piggy to Prodigy Day with learning sessions & Bank tours
- Women: Nari Shakti Diwas with panel discussions & ARISE awareness programs
- Seniors: Silver Lining – digital banking & fraud prevention workshops
- Startups & MSMEs: Startup Sangam & networking events
- Farmers: Krishi Diwas with agri-advisory, soil-testing & Apna Gaon Melas
- NRIs: Homecoming meets in UAE, Singapore & US
- LGBTQ+: Pink Economy events celebrating inclusivity
Impact & Scale
From 55,000 customers in 2024, Axis Bank now targets 1.5 lakh+ customers for Sparsh Week 2025 – nearly triple last year’s outreach.
With its four core mantras — Own the Brand, Own the Customer, Act with Speed, Zero Pendency — Sparsh Week continues to strengthen Axis Bank’s position as a customer-first institution in India’s financial ecosystem.
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