The Indian Express Group has announced a groundbreaking transformation of one of India’s most iconic film award shows — Screen Awards 2025. This year, the awards take a digital-first leap, streaming exclusively on YouTube to bring together the grandeur of Bollywood with the dynamism of digital creators.
Backed by the editorial credibility of the Indian Express Group and chosen by the Screen Academy, an independent body of acclaimed filmmakers and artists, Screen Awards 2025 promises recognition based on merit and integrity.
📌 Why It’s Historic:
- First time Screen Awards will be fully digital-first, streamed worldwide on YouTube.
- Bollywood superstars will share the spotlight with YouTube creators, symbolizing the convergence of cinema and new-age storytelling.
- A 3-month-long cultural festival featuring red carpet events, behind-the-scenes coverage, creator-led content, and fan engagement.
📌 Industry Voices:
- Anant Goenka, Executive Director, Indian Express Group, emphasized that the awards aim to celebrate creativity beyond box-office numbers, spotlighting India’s most original voices.
- Gunjan Soni, MD YouTube India, called it a milestone collaboration that blends Bollywood’s stars with YouTube’s fandom-driven creator ecosystem.
- Priyanka Sinha Jha, Curator of Screen Awards, highlighted the legacy of Screen as India’s first jury-based film award and now, the first to go fully digital.
📌 Why YouTube?
With YouTube reaching 4 out of 5 Indian internet users and entertainment videos generating over 7.5 billion daily views worldwide in 2024, the platform offers unmatched scale. Connected TVs (CTV) — YouTube’s fastest-growing screen in India — ensure accessibility across devices, bridging traditional and digital audiences.
📌 Legacy Meets Future:
Since its inception in 1995, Screen Awards has been a pioneer in Indian entertainment. From being the first jury-based film award to hosting Oscar representatives, it has always been about credibility and innovation. With this YouTube partnership, Screen Awards once again sets a new standard, symbolizing India’s entertainment future.
👉 Screen Awards 2025 is not just another awards night. It is a digital cultural festival — a stage where cinema, creators, and communities converge.
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