Global luxury brand Swarovski has officially announced actor Rashmika Mandanna as its new brand ambassador for India. The announcement highlights Swarovski’s focus on strengthening its cultural and retail presence in one of its fastest-growing markets.
Known for her pan-India stardom, Rashmika is celebrated for her blockbuster performances across cinema and her massive influence on digital platforms. Recognized as one of India’s most relatable style icons, she embodies a blend of youthful charm, confidence, and individuality—qualities Swarovski says resonate deeply with its design ethos of joyful extravagance and contemporary glamour.
Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, stated:
“Rashmika reflects the evolving identity of today’s Indian consumer—expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as brand ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Sharing her excitement, Rashmika Mandanna said:
“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry—it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
With this collaboration, Swarovski aims to further solidify its bond with Indian consumers, combining its iconic craftsmanship with Rashmika’s influence as a modern-day fashion and lifestyle icon.
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