August 16, 2025 | New Delhi: In a move set to boost accessibility and adoption, OpenAI has started testing local pricing for ChatGPT in India, allowing users to pay directly in Indian rupees (INR) for the first time.
Until now, Indian users subscribing to ChatGPT Plus or other premium offerings had to make payments in US dollars. With this update, billing and transactions will be available in local currency, removing barriers related to conversion charges and international payment gateways.
Industry experts view this decision as a strategic step towards expanding OpenAI’s footprint in India, one of the world’s fastest-growing AI and digital technology markets. With millions of students, professionals, and enterprises adopting AI tools, local pricing could accelerate adoption and strengthen OpenAI’s user base.
OpenAI has not yet confirmed whether this is a pilot phase or a permanent rollout, but the test indicates strong intent to deepen engagement in India.
India has been a key market for AI adoption, with a rapidly growing number of users relying on ChatGPT for education, content creation, research, business operations, and personal productivity.
By removing payment frictions and aligning with local currency needs, OpenAI is positioning itself at the center of India’s digital innovation wave.
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