In a powerful blend of family values, environmental consciousness, and entrepreneurial ambition, Bhumi Pednekar, the acclaimed Bollywood actress, and her sister Samiksha Pednekar, a lawyer and business strategist, have launched Backbay, a premium Himalayan water brand poised to make waves in the Indian beverage industry.
Backbay isn’t just a business—it’s a legacy-in-progress. After two years of planning, the sisters have established a state-of-the-art manufacturing unit in Himachal Pradesh, directly sourcing natural mineral water from the Himalayan region. With a daily capacity of 45,000 boxes, the facility is powered by a largely women-led workforce, further underlining the sisters’ commitment to empowerment and equity.
Backbay’s initial offerings include 500 ml and 750 ml water bottles, priced at ₹150 and ₹200 respectively. The pricing positions it between high-end luxury bottled water (₹600) and premium plastic bottles (₹90), making Backbay a “premium yet accessible” choice for conscious consumers.
What sets Backbay apart is its Gable Top Paper packaging, a packaging style common globally but rare in India. Combined with bio caps, this eco-forward approach reflects the brand’s mission to minimize environmental impact. Bhumi proudly states that Backbay is the only Indian brand currently using this packaging model.
Backbay isn’t stopping at plain mineral water. Samiksha revealed that they are already developing flavored sparkling water in exciting variants like lychee, peach, and lime—targeting health-conscious and lifestyle-driven consumers.
With a vision of reaching ₹100 crore in revenue in four years, the Pednekars are serious about scaling their brand while staying true to their roots.
The launch of Backbay comes just ahead of Raksha Bandhan, a festival that holds deep personal meaning for the sisters. Bhumi shared touching memories of tying rakhis every year and how their late father’s absence only strengthened their bond.
Samiksha recalled how Bhumi shielded her emotionally during the most difficult times, becoming a pillar of strength. “She’s my strongest protector,” Samiksha said.
Their love is no longer just symbolic—it now powers a shared dream, a business, and a brand that’s set to redefine premium hydration in India.
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