In a landmark initiative to promote Indian narratives and boost content creation, the Publications Division under the Ministry of Information & Broadcasting today launched a brand-new Chhota Bheem comic series. The unveiling took place at Bharat Mandapam, New Delhi, in the presence of key stakeholders from the media and animation industries.
The comic series has been developed in collaboration with Green Gold Animation Pvt. Ltd., creators of the iconic Indian animated series, Chhota Bheem. The launch marks a significant step in India’s cultural content strategy and aligns with the government’s vision to promote indigenous storytelling traditions in children’s literature.
Speaking at the event, Principal Director General, Bhupendra Kainthola, said:
“The stories we tell, especially to our children, should have an Indian connection. In a land like ours where our grandparents told bedside stories with Indian characters, Publications Division cannot but look at those storytelling traditions. The more we talk about them in the mother tongue, the more rooted would be the growth story of our new generation. As Indian stories leave a message of values and courage, they ought to reach all corners.”
Chhota Bheem, the protagonist of the series, is a symbol of strength, integrity, and kindness. Set in the fictional kingdom of Dholakpur, the comics follow Bheem and his friends as they navigate exciting adventures filled with life lessons inspired by Indian folklore and values.
Rajiv Chilaka, Founder and CEO of Green Gold Animation, emphasized the government’s role in nurturing India’s animation and creative sectors:
“The Government of India has been actively promoting Indian content creation in animation, visual effects, gaming, and comics through initiatives such as WAVES 2025. With this continued support, India is poised to emerge as a global leader in these sectors.”
The comic series also aligns with the outcomes of the recent WAVES Summit held in Mumbai, where thought leaders highlighted the need for culturally resonant content to strengthen India’s creative economy. As the country rises as a key player in AVGC-XR sectors, such efforts represent the government’s commitment to not only preserving but evolving Indian storytelling for the digital age.
With its universal themes of friendship, teamwork, courage, and moral values, the Chhota Bheem comic series is designed to inspire children while reinforcing a sense of cultural identity. It aims to engage readers across India through relatable characters and storylines rooted in Indian tradition.
This initiative is a celebration of homegrown content, encouraging young readers to discover Indian heroes and values through an entertaining and educational medium.
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