Meta has officially announced a fresh round of Instagram features that aim to make the platform more interactive, community-focused, and creator-friendly. In a blog post dated August 6, 2025, Meta detailed a set of tools designed to help users share, discover, and connect more meaningfully.
🔁 Reposts – Share What You Love
Now users can repost Reels and posts, allowing easy sharing of favourite content with their followers. These reposts will be shown on followers’ feeds and stored in a dedicated tab on the user’s profile.
“Reposts will be recommended to your friends’ and followers’ feeds, and they’ll also be in a separate tab on your profile,” Meta explained.
Creators will benefit too — reposts can help boost visibility and expand reach beyond their direct followers.
🗺️ The Map – Location Sharing With a Social Twist
A new Instagram Map feature lets users explore posts by location, opt-in to location sharing with selected friends, and discover posts from favourite creators tagged in unique spots. The feature mirrors Snapchat’s map concept but integrates Instagram’s content style.
“It’s a lightweight way to connect with your friends, based on where they’re exploring,” says Meta.
🎥 Friends Tab in Reels – Know What Your Circle is Watching
The Friends Tab, now globally launched, appears at the top of the Reels section. It shows users the public Reels their friends have interacted with, helping promote conversations around shared interests and boosting engagement within friend groups.
“This helps you see what the people you care about most are creating and engaging with,” Meta said.
🛠️ Bonus Features You Might Have Missed:
Here’s what else is rolling out or being tested:
- Edits App Enhancements: Instagram’s native editing app now features teleprompters, voiceovers, and collaborative editing.
- AI-Generated Content: Testing AI-generated stickers, profile images, and tools to enhance visual creativity.
- Enhanced Messaging: Custom chat themes, vanish mode, scheduled DMs, and message effects.
- New Content Creation Tools: Add text overlays, custom fonts, and stickers to standard posts.
- Profile Design: Rectangular profile grids and refreshed layouts launched earlier this year.
- Longer Reels: Maximum Reels duration extended to 20 minutes, with new Reel-to-Reel linking for storytelling.
📍 Why It Matters
Instagram’s new features are clearly targeting better social discovery, enhanced creator visibility, and stronger real-life connections. With social media audiences craving more personalised and purposeful experiences, Meta’s update seems to strike a balance between community and creativity.
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