📍 Mumbai / Sydney | August 2025 : Sara Tendulkar, daughter of cricketing icon Sachin Tendulkar, has been named as the official brand ambassador for the Australian Government’s flagship tourism campaign Come and Say G’day. The announcement has created a buzz across both countries, symbolizing growing tourism and cultural collaboration between India and Australia.
Launched by Tourism Australia, the campaign aims to position Australia as the next must-visit destination for Indian travellers by showcasing its scenic beauty, unique experiences, and welcoming culture.
Sara’s association with the campaign brings a relatable and aspirational face to the initiative, especially among India’s younger travellers.
“It’s an honour to represent a country I’ve admired for its natural beauty, wildlife, and vibrant lifestyle,” said Sara Tendulkar. “Through this campaign, I hope more Indians are inspired to experience Australia’s charm first-hand.”
This move is seen as a strategic step to tap into the rapidly growing Indian outbound tourism market. India is one of Australia’s fastest-growing sources of tourists, and the campaign aims to build further momentum with Sara’s influence and presence.
The Come and Say G’day campaign will roll out across digital platforms, television, and print media, featuring Sara exploring Australian destinations, indulging in local experiences, and interacting with the culture.
With this collaboration, Sara Tendulkar is not just carrying her father’s legendary legacy forward — she’s carving a global presence of her own, one campaign at a time.
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Very excited that Sara Tendulkar, an Indian, has been chosen as Brand Ambassador “Come and Say G’Day”. My Highest Salute to Her and Her Family. Cheers Sara!!
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