📍 August 5, 2025 – Meta has quietly updated Instagram’s eligibility criteria for going Live: users now must have at least 1,000 followers to access the feature. This increase from the earlier 500-follower threshold is aimed at reducing misuse, spam, and potentially harmful live broadcasts.
🚨 Why the Change?
The Instagram Live feature has previously been misused for spreading misinformation, adult content, and harassment. By enforcing a follower threshold, Meta hopes to ensure that only accounts with a certain level of credibility and engagement can broadcast in real time.
“Safety is our priority. Raising the threshold ensures more responsible usage of our Live feature,” said a Meta spokesperson.
💡 What Does It Mean for Users?
- ❌ Accounts with fewer than 1,000 followers will no longer see the “Go Live” button.
- ✅ Accounts with 1,000+ followers will retain full access to Live.
- 📆 Rollout of the new policy is expected to complete globally by mid-August 2025.
🎥 Small Creators React
While many creators support the move for the sake of platform safety, others worry that it will limit opportunities for new voices.
“This makes it harder for emerging creators to connect in real time with their followers,” said one food blogger. “Live was our way of building community.”
📈 Tips to Grow to 1,000 Followers
- 🎯 Post consistently with clear value (education, entertainment, or inspiration)
- 📹 Use Reels and trending audio to improve discoverability
- 🤝 Engage with your niche and audience authentically
- 🧩 Add CTA-driven captions and relevant hashtags
Instagram’s move aligns with broader digital safety initiatives across platforms, reinforcing that quality engagement matters more than just access.
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