In a bold leap from beats to branding, Indian music icon Yo Yo Honey Singh has officially launched YO YO WATCHES, his debut luxury watch collection, in a dazzling reveal event in Dubai.
The collection, created in collaboration with Indian watch giant Titan and the premium platform Opul, reflects Singh’s signature fusion of urban swagger and elegant craftsmanship.
The high-profile Dubai launch was strategic — a nod to the city’s luxury lifestyle, global visibility, and strong NRI community. Limited edition timepieces were unveiled in an event that blended style, rhythm, and stardom, true to Singh’s persona.
“This is not just a line of watches. This is the beginning of a global lifestyle brand that celebrates Indian energy and ambition,” Singh said at the launch.
Each timepiece features bold design, state-of-the-art detailing, and unapologetic individuality — making it not just a fashion accessory but a statement of attitude.
YO YO WATCHES marks the start of a new chapter for the rapper, extending his influence into the world of fashion, luxury, and lifestyle branding with plans for global expansion.
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