Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) division of Reliance Industries, has officially taken its iconic Indian beverage brand Campa beyond borders, with a strategic partnership with Nepal’s leading conglomerate — Chaudhary Group (CG).
The launch of Campa in Nepal marks a significant milestone in RCPL’s expansion strategy and a revival of the nostalgic drink that has won hearts since the 1970s in India.
A Blend of Heritage & Innovation
Originally a homegrown soft drink brand in India, Campa was revived in 2023 by RCPL. The reimagined Campa lineup now features exciting flavors — Campa Cola, Campa Orange, and Campa Lemon — along with two energy drinks: Campa Energy Gold Boost and Campa Energy Berry Kick.
The drinks are priced to be consumer-friendly, with soft drinks available at NRs. 30 and energy drinks at NRs. 40 for a 250ml bottle.
Leadership Speak
Ketan Mody, Executive Director of RCPL, shared his enthusiasm about the launch:
“Campa is a celebration of youthful energy and resilience. We’re thrilled to bring this beloved brand to Nepal and create a new legacy of taste, affordability, and trust.”
Nirvana Chaudhary, Managing Director of CG Group, echoed the sentiment:
“This partnership is more than a product launch — it’s a collaboration of vision and values. Campa offers Nepali consumers a beverage that is rich in legacy, yet refreshingly modern.”
Long-Term Vision
The Campa launch is part of RCPL’s broader mission to become a global player in the FMCG space, offering Indian innovation to global consumers. The collaboration with CG Group ensures efficient distribution, local adaptation, and strong market penetration.
As part of their strategy, both companies will work to expand Campa’s availability across major Nepali cities and retail chains, bringing the brand closer to everyday consumers.
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