Written by Tanisha Cardozo
Panaji, July 2025 – In a significant push toward grassroots financial empowerment, the Department of Financial Services, Government of India, has launched a three-month state-level campaign in Goa to promote financial inclusion. Running from July 1 to September 30, 2025, the campaign targets all 192 gram panchayats and focuses on enrolling citizens in essential central government schemes.
The campaign was inaugurated at the Anjuna Caissua Village Panchayat in Bardez taluka by Sarpanch Laxmidas Chimulkar, in the presence of officials from Bank of Baroda, including Chief Manager Din Dayal Dube and Branch Head Shivnandan Kumar. Over 50 villagers attended the event, many of whom enrolled in social security schemes on the spot.
The initiative highlights and ensures saturation-level coverage of:
- Pradhan Mantri Jan Dhan Yojana (PMJDY)
- Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
- Pradhan Mantri Suraksha Bima Yojana (PMSBY)
- Atal Pension Yojana (APY)
In addition to enrolments, the campaign provides an opportunity for KYC re-verification of inactive Jan Dhan accounts, helping reactivate dormant beneficiaries.
Each panchayat has been strategically mapped to its nearest bank branch to ensure efficient implementation. Awareness sessions will also be conducted on:
- Financial literacy
- Digital fraud prevention
- Unclaimed deposits
- Grievance redressal mechanisms
District Coordinator Vinod Salunkhe, in collaboration with the State Level Bankers Committee, is overseeing the smooth rollout of the program.
The campaign underscores the government’s inclusive growth agenda, aiming to empower rural citizens by integrating them into the formal financial system. By strengthening access to banking and social security, the initiative aspires to create a more secure and economically independent society.
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