Written by Tanisha Cardozo
In a unique and impactful step towards enhancing road safety and community well-being, Vedanta Sesa Goa – Value Added Business (VAB) has rolled out a reflective collar drive for stray cattle in the villages of Amona and Navelim, Goa. The initiative is part of Vedanta’s TACO (Towards A Conscious Operation) program and was conducted in partnership with Maina Dairy Society.
Titled “Lighting the Way to Safer Roads,” the initiative targets one of the most overlooked yet dangerous causes of night-time road accidents in rural areas — stray cattle. With the increasing number of vehicles on rural roads, cattle wandering at night pose serious safety risks. The reflective collars make the animals highly visible in low-light conditions, significantly reducing the risk of accidents for both drivers and animals.
The event witnessed enthusiastic participation from the local community, traffic officials, and Vedanta employees. Notable attendees included Mr. Saptesh Sardesai, CEO of VAB, Mr. Sadanand, PSI of the Traffic Cell, and Maina Dairy Society representatives Mr. Shivanand Naik and Mr. Sundar Naik. Their presence underscored the collective effort required to address such critical issues.
Speaking at the event, Mr. Saptesh Sardesai remarked,
“This initiative is not just about preventing accidents — it’s about valuing every life, human or animal, and fostering safer communities through simple yet effective interventions.”
The drive is part of Vedanta’s larger commitment to corporate social responsibility (CSR) and sustainability, combining safety, innovation, and local partnerships to solve grassroots challenges.
By focusing on collaborative problem-solving and community-led awareness, Vedanta continues to demonstrate how responsible corporate action can make a tangible difference in the everyday lives of people.
As roads across India become busier, initiatives like this offer a scalable model for rural safety and welfare, reminding us that impactful change often begins with small, thoughtful steps — or in this case, a collar that glows in the dark.
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