The International Cricket Council (ICC) has officially announced the appointment of Sanjog Gupta, a leading figure in Indian sports broadcasting, as its new Chief Executive Officer. This historic move not only underscores Gupta’s impressive contributions to the world of sports media but also symbolizes India’s growing influence in global cricket governance.
Gupta, who previously served as the Head of Sports at Star and Disney India, has been credited with redefining cricket broadcasting in India. Under his leadership, Star Sports expanded its reach, launched regional language feeds, deepened fan engagement, and played a pivotal role in turning the Indian Premier League (IPL) into a global media property.
With his new role, Gupta brings a fresh and media-savvy vision to the ICC. His experience in fan-centric storytelling, digital transformation, and commercial innovation is expected to be instrumental in guiding the sport through its next growth phase — especially in expanding cricket’s global footprint and driving engagement across emerging markets.
Commenting on his appointment, Gupta stated, “It is an honour to serve the game at a global level. Cricket has the power to unite, inspire, and evolve — and I am committed to taking the sport to new heights alongside the ICC and its members.”
Cricket industry stakeholders, from broadcasters to former players, have welcomed the decision, calling it a “forward-looking” and “strategically sound” appointment for the ICC as it looks to modernize and globalize the game.
As Sanjog Gupta takes over the reins, the cricketing world watches with optimism, eager to see how his leadership will shape the sport in the years to come.
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