Mumbai, July 3, 2025 — In a landmark move in India’s evolving beauty and wellness landscape, Reliance Retail Ventures Limited (RRVL) has announced a strategic minority investment in the UK-based beauty disruptor FACEGYM. Known for pioneering the concept of facial fitness through non-invasive workouts and skincare innovation, FACEGYM is set to debut in India under Reliance’s beauty vertical, Tira.
This marks another bold step for RRVL as it scales its position in the premium beauty and personal care market with globally relevant, experience-first concepts.
🌍 A Beauty Experience Like No Other
Founded by wellness entrepreneur Inge Theron, FACEGYM has created a new category that merges beauty, wellness, and fitness. The brand’s signature facial workouts stimulate muscles, boost circulation, and tone the face—offering results similar to a gym session, but for your skin.
From its cult status in London and New York to an emerging global footprint, FACEGYM is now eyeing India as a key growth market.
Angelo Castello, CEO of FACEGYM, shared:
“This partnership with Reliance is a pivotal milestone. India is a dynamic, fast-growing beauty market, and we are excited to bring FACEGYM’s transformational concept to Indian consumers through Tira’s robust platform.”
🛍️ What to Expect in India
Reliance plans to scale FACEGYM’s presence across the country in the next five years through:
- Standalone facial fitness studios in major metros
- Curated FACEGYM corners in premium Tira beauty stores
- Access to FACEGYM’s skincare products and tools
The rollout will be supported by Reliance’s extensive retail ecosystem, market expertise, and a strong consumer-first approach.
Bhakti Modi, Co-founder & CEO of Tira, commented:
“FACEGYM sits at the unique intersection of beauty, wellness, and fitness. Indian consumers today want experiences that are results-driven, science-backed, and globally trending. We’re thrilled to introduce FACEGYM and scale this disruptive concept across India.”
🧖♀️ About FACEGYM
- Founded: By Inge Theron
- Headquartered: London, UK
- Concept: Facial workouts, skin coaching, sculpting, and advanced skin health
- Presence: UK, US, and other global markets
- Known for: Creating a “face workout” category in the beauty industry
💡 Why This Matters
This investment signifies Reliance Retail’s continued bet on experiential and premium beauty, following:
- The launch of Tira, India’s fastest-growing omni-channel beauty platform
- A growing portfolio of in-house and global beauty brands like Akind, Dream, Immerse Play, and Nails Our Way
- A clear focus on tech-led, science-backed, and wellness-integrated beauty
🚀 What’s Next?
With the first FACEGYM India locations expected to launch in early 2026, the partnership will likely redefine how Indian consumers engage with skincare and beauty services. Industry watchers see this as a category-creating moment for India’s wellness sector.
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