Mountain View, California — July 3, 2025 : Google has taken an unusual step by using its iconic homepage Doodle space to promote its newest AI-powered search feature, known as “AI Mode.” Powered by the tech giant’s advanced Gemini language model, this interactive search assistant is now front-and-center—literally—on the Google homepage.
Instead of celebrating a historical figure, festival, or global event, today’s animated Doodle showcases Google’s next-gen search evolution. Users are greeted by a glowing search bar with shimmering gradients and a call to “Try AI Mode,” designed to draw attention to the capabilities of Gemini—a chatbot-like experience that blends traditional web results with AI-generated insights.
A Strategic Push for AI Adoption
This marks a strategic moment for Google. While the company is known for subtle product rollouts, this prominent Doodle indicates the urgency with which it wants to onboard users into its AI-first search experience.
“AI Mode” gives users access to summarized answers, step-by-step solutions, and contextual recommendations—all generated by Gemini. The tool can interpret complex questions, offer concise explanations, and suggest follow-up actions, mimicking the natural conversation style of chatbots like ChatGPT.
Google has already been quietly integrating Gemini across Gmail, Docs, and Workspace, but bringing it to the homepage via a Doodle signals its mainstream push.
What is Gemini?
Gemini is Google’s family of large language models developed by DeepMind and launched in late 2023. The model has since evolved to power tools across Android devices, Pixel smartphones, and Google’s enterprise offerings. “AI Mode” is its most consumer-facing iteration yet.
Why It Matters
Historically, Google Doodles are reserved for commemorative events—be it the Olympics, birthdays of cultural icons, or international awareness days. Using that space for product promotion is virtually unheard of, underscoring the significance Google places on AI’s role in its future.
This also comes amid growing competition from Microsoft’s Copilot (powered by OpenAI) and other emerging AI search experiences. Google’s bold front-page promotion serves as a public statement: AI is not just a side feature—it’s the future of search.
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