Rapido, the ride-hailing platform, is set to challenge the established food delivery market by offering restaurant partnerships at commission rates nearly 50% lower than those charged by industry leaders Swiggy and Zomato .
This strategic move positions Rapido as a disruptive force in the sector, aiming to attract more restaurants by offering better margins. The significantly reduced commission charges could lead to increased competition and possibly lower costs for consumers while enabling restaurants to retain a larger share of their revenue.
Rapido’s entry is expected to intensify market dynamics and may prompt existing players to reevaluate their pricing and partnership strategies.
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