Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Shaurya Sharma as the new Head of Marketing for Zee TV. In this new capacity, Sharma will also serve as Vice President at ZEEL, bringing his extensive marketing leadership experience to one of India’s most iconic television brands.
Making the announcement via LinkedIn, Sharma shared his enthusiasm about the move, noting that he is excited to begin this new chapter with ZEEL. His appointment marks a strategic addition to the company’s leadership at a time when the television landscape is becoming increasingly competitive and dynamic.
Sharma transitions to ZEEL from Sun TV Network Limited, where he held the position of Cluster Marketing Head. During his tenure, he successfully led the marketing efforts for multiple channels under the network, including Sun Neo, Sun Marathi, and Sun Bangla. His time at Sun TV saw him play a pivotal role in growing regional reach and strengthening audience engagement across multiple markets.
With over 13 years of professional experience, Sharma brings a deep understanding of consumer behavior, content marketing, and brand building in the media and entertainment space. He began his career at United Spirits Limited, but his foray into the entertainment industry began with Disney Star, where he spent nearly six years honing his craft in media marketing and strategy.
His professional journey also includes valuable stints at Shadowfox and further leadership responsibilities at Sun TV before making the leap to ZEEL. His diverse experience across multiple networks gives him a strong edge in crafting innovative marketing strategies tailored to India’s vast and varied audience base.
Academically, Sharma holds a B.Tech degree in Computer Engineering. He later pursued his management education at the reputed T.A. Pai Management Institute (TAPMI), where he developed the business and strategic acumen that has fueled his career in marketing.
With his appointment, ZEEL aims to further strengthen Zee TV’s brand presence and reinforce its legacy as a leading name in Indian television. Sharma’s blend of creativity, analytical thinking, and deep industry insight is expected to play a crucial role in shaping the channel’s future direction.
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