New Delhi, January 20, 2025 — In an extraordinary display of scale, coordination, and commitment, Life Insurance Corporation of India (LIC) has etched its name in the Guinness World Records by achieving an unmatched milestone — selling 5,88,107 life insurance policies in just 24 hours.
This historic feat, accomplished on January 20, 2025, stands as a shining example of LIC’s unmatched distribution strength and the relentless efforts of its 4,52,839 dedicated agents across the nation. The achievement not only reaffirms LIC’s status as India’s most trusted life insurer but also reflects the deep-rooted trust and confidence that millions of Indians continue to place in the brand.
“This is not just a number; it is a testament to the sheer determination and passion of LIC’s agent network, working tirelessly across cities, towns, and villages,” said a senior LIC official.
From remote villages in the Northeast to bustling metros in the South, LIC agents mobilized every resource and reached out to families, professionals, and business owners to secure their futures with comprehensive insurance coverage. The milestone was achieved through a nationwide campaign encouraging financial security and life protection — two pillars at the heart of LIC’s mission for over six decades.
The record-breaking performance reflects the increasing awareness among Indians about the importance of life insurance and financial planning. With a robust product portfolio, trusted legacy, and personal outreach, LIC continues to lead the way in providing insurance to the masses.
This Guinness World Record is more than a number — it’s a celebration of perseverance, trust, and the power of collective action. It shines a light on LIC’s unwavering commitment to its policyholders and the incredible people behind the scenes who make it all possible.
As LIC looks ahead, this landmark moment will serve as a powerful motivator in its journey to protect lives and empower dreams across India.
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