Aparna Enterprises Limited (AEL) has announced the launch of its premium aluminium windows and doors brand, Alteza, in Goa. This strategic expansion builds on AEL’s growth roadmap in Western India, following successful entries into key Maharashtra markets. The Goa launch marks a significant step in Alteza’s mission to capture a growing share of India’s luxury fenestration market.
The luxury fenestration market in India is currently valued at USD 6.16 billion and is expected to reach USD 9.39 billion by 2031. With its advanced, corrosion-resistant aluminium systems, Alteza aims to meet the region’s demand for performance-driven, aesthetically refined fenestration. Goa’s surge in high-end residential projects and demand for weather-resistant building materials presents an ideal opportunity for Alteza’s expansion.
AEL has partnered with Pilanco, a unit of Pilankar Industries & Developers LLP, to launch a centrally located Alteza Experience Studio in Panaji, Goa. The studio offers a tactile and immersive environment for homeowners, architects, and builders to explore Alteza’s wide range of climate-resilient aluminium systems. The studio features live demonstrations, smart home integration setups, and a dedicated consultation lounge for personalized project discussions and technical support.
Ms. Aparna Reddy, Executive Director, Aparna Enterprises Ltd., said, “Goa is evolving into a vibrant centre for contemporary, sustainable living. With our advanced aluminium systems, we aim to meet the region’s demand for performance-driven, aesthetically refined fenestration.” Mr. Amar Deshpande, Business Head, Alteza, added, “Goa’s rapid evolution into a hub for luxury real estate and forward-looking architecture makes it a natural fit for Alteza’s premium offerings.”
The Alteza Experience Studio is a curated environment where customers can explore, engage with, and personalize high-performance aluminium solutions. With ample on-site parking and excellent accessibility, the studio ensures a seamless experience for all visitors. Aparna Enterprises Limited is renowned for setting benchmarks in technology, research, design, and quality, and Alteza’s premium solutions are engineered to meet the highest standards.
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